
Featured guide
How to measure AI brand visibility without inventing a market-share score
Separate appearances, citations and verified claims without turning a sample into market share.
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Treat answer samples as observations, not a census. Separate brand appearance, citation presence and claim support before comparing anything.

For brand, search and research teams testing how entities appear in answer services while retaining prompts, outputs, denominators and uncertainty.
The cornerstone guide defines measures. The protocol records how a planned 72-run pilot would be executed; the example record is synthetic and contains no service output.
Start with the measurement guide so appearance, citation and claim support remain separate. Then read the protocol before opening the synthetic record. A real wave would freeze prompts, service context and panel version before collection, preserve failed runs and show counts beside every rate. Compare matched samples only; do not turn a small answer test into a population estimate.
Answers can vary by time, account, mode and location. A declared sample describes only itself. Appearance is not preference, citation is not support and support for one selected claim is not general accuracy.

Featured guide
Separate appearances, citations and verified claims without turning a sample into market share.
Read the guide
Published protocol
The planned sampling, run and annotation rules published before any result.
Read the protocolThese transparent draft pages show what is being prepared and the evidence still required. They contain no findings or invented contributors.

Forthcoming draft
A forthcoming guide to freezing prompts, service context and denominators before comparing answer samples.
View the draft outline
Forthcoming draft
A forthcoming guide to checking whether displayed citations are present, relevant and capable of supporting a selected claim.
View the draft outline