Methods and accountability

Editorial policy

How Market & Mention separates claims from interpretation, labels synthetic examples, attributes its work and records material changes.

Published guidanceIssued By Market & Mention editorial desk

Market & Mention publishes focused guidance intended to help readers make a defined decision and understand the evidence, method and limitations behind it.

Attribution

Articles are attributed to the Market & Mention editorial desk unless a named contributor is shown. The byline identifies responsibility for the edition and does not imply qualifications or experience that are not stated on the page.

Evidence and interpretation

Source statements, observations, editorial interpretation and recommendations are kept distinct. Research results require a retrievable protocol, evidence record, denominator and limitations statement. Claims should be proportionate to the declared sample.

Synthetic material

Prompts, outputs, entities, scenarios and metrics created to demonstrate a method are labelled visibly. Synthetic material is never presented as an interview, service output, study run, customer result or market outcome.

Review and updates

Material factual changes receive a visible dated note. A clarification improves wording; an update adds later evidence; a correction fixes a factual error; a withdrawal removes work that should no longer stand. Changes to templates do not make an article newly reported.

Commercial separation

Sponsored, supplied or affiliate material must be labelled clearly. Payment does not purchase an editorial conclusion, and a relevant interest belongs on the affected page.