Published guide
Build a competitor monitoring framework that changes decisions
A decision-first matrix with a visibly synthetic worked row.
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Blog
Published guidance and forthcoming work, brought together by subject. Draft pages are clearly marked and contain no invented findings, interviews or people.
One place for every article
Use the category groups below to find the launch guides, the published Visibility Monitor protocol and the articles currently in development. Every cover and title opens a permanent detail page.
Competitive Intelligence
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Forthcoming draft
Building an early-warning signal map
A forthcoming guide to selecting signals, setting review triggers and closing observations that no longer inform a decision.
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Forthcoming draft
How to verify competitor claims before acting
A forthcoming guide to preserving source wording, dates and comparison limits before drawing an editorial conclusion.
View the draft outlineAI Visibility
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Published guide
How to measure AI brand visibility without inventing a market-share score
Separate appearances, citations and verified claims without turning a sample into market share.
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Published protocol
Visibility Monitor methodology
The planned sampling, run and annotation rules published before any result.
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Forthcoming draft
Designing a defensible AI answer sampling plan
A forthcoming guide to freezing prompts, service context and denominators before comparing answer samples.
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Forthcoming draft
Reviewing citation quality in AI answers
A forthcoming guide to checking whether displayed citations are present, relevant and capable of supporting a selected claim.
View the draft outlineReputation & PR
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Published guide
A reputation measurement framework beyond coverage counts
Keep activity, audience response and outcomes on distinct evidence lines.
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Forthcoming draft
Choosing reputation risk indicators that support a decision
A forthcoming guide to connecting a reputation question with observable evidence, uncertainty and a named decision.
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Forthcoming draft
Building a communication evidence chain
A forthcoming guide to connecting communication activity, audience response and outcomes without inventing causation.
View the draft outlineSocial & Consumer Intelligence
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Published guide
Design social listening research before choosing a tool
Start with the population, source boundary and coding decision.
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Forthcoming draft
Setting defensible boundaries for conversation samples
A forthcoming guide to documenting source scope, inclusion rules and known retrieval gaps before collection.
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Forthcoming draft
Creating a review workflow for research codebooks
A forthcoming guide to testing coding rules with independent reviewers while preserving uncertainty and disagreement.
View the draft outline