Research library

Research & Methods

Methods are published so readers can see what was planned, what was observed, what was excluded and what remains uncertain.

Published guidanceIssued By Market & Mention editorial desk
Editorial still life of a planned prompt grid, repeated tokens, versioned folder and annotation pencil.
Editorial cover image. Conceptual illustration; not research evidence.

Read before results

The library uses stable records for programmes, waves, prompt runs, annotations and public aggregate tables. A download may supplement the HTML record; it never replaces a readable explanation of scope, units, denominator and limitations.

Current evidence status

The Visibility Monitor is a planned research programme. Its 12 prompts, two services, three repetitions and 20-brand panel are declared design inputs. No pilot run or research result is presented here.

What a complete record contains

Every public record should identify the research question, scope, study and wave IDs, protocol version, sampling frame, collection period, units, denominators, exclusions, review state and material limitations. Claims must link back to the method and permitted evidence. An update should revise the affected note and asset version without erasing the earlier lineage.

How to use this library

Read the protocol first, then inspect the example record to understand the field structure. When genuine results exist, compare only matched prompt, service and panel versions. Treat downloads as supplements to the accessible HTML table, and never interpret a missing or failed record as a negative brand observation.

Synthetic fixture

Example run record

A small fictional record showing fields and states. It is not research data.

Inspect the example

Editorial standard

Evidence and update rules

Material research updates revise notes and linked assets without erasing history.

Read the editorial policy